Lagerfeld is an absolute genius. I mean, really. We’ve seen consumerism take center stage in art many times before, at it’s best with Warhol, but this really takes it to a whole new level. The Chanel FW Ready-to-Wear show at Paris Fashion Week was in its own hemisphere. Being that branding and advertising is my day job I just can’t get over the amount of thought and detail that went into creating this statement. Well, I guess I can it’s Karl after all. But seriously, we’re talking about Chanel quilted bags shrink wrapped and packaged like they’re pieces of meat, shopping baskets adorned in Chanel chain and leather and Chanel wheeled shopping carts. But to my detailed eye the masterpiece was the backdrop. A shopping center (not unlike a Costco) full of Chanel customized merchandise, in an all so normal big box store aesthetic yet all beautifully displayed and curated. Household items, fruits, veggies, candy, ham, “Lait deCoco” and even booze lined the aisle and made for the most spectacular backdrop for the models as they shopped about. The icing on the cake was the collection, which made total sense for any trip to the market – leggings, sneakers, loose sweaters and overcoats. Really, exactly what we all want to shop in all the time. I can’t even imagine the rush for these sneakers. People are going to be crazy about them. So hats off to Mr. Lagerfeld and his supermarket sweep vision.
Check out the entire post for my favorite pieces and details from the collection.